We’re a creative sustainability agency designed to shift culture.
Influence is innovation.
Environmental Impact
Every project begins with the technical skill that real sustainability requires. We design and produce projects with the rigor of a serious sustainability practice and the imagination of a creative agency.
Cultural amplification
We make every project something the wider world pays attention to. The cultural layer is built into the work from the start, because a sustainability project that doesn’t move culture, doesn’t move anything.
External Influence
Being the first to do something culturally bold is worth more than being the fifth to do it well. We build work that moves the rest of the field because the true measure of impact is whether the whole sector picks it up.
Cultured Matter develops and executes limited-edition sustainability collaborations with brands, cultural figures, and environmental innovators to deliver meaningful environmental impact while shifting cultural perception. The agency serves as the strategic lead, creative director, project producer, and ecosystem architect behind every engagement, with a mission to use culture and visibility to accelerate environmental solutions and drive systemic change beyond any individual project.
Founder and creative director Simone Paz has spent nearly a decade in sustainability across the corporate and cultural sectors, including leading operational sustainability at Arup - Americas Region, and building the first sustainability program at a major U.S. contemporary art museum.
